About Us

Meet Joey Twidale

The Heart Behind Wippet

Wippet was founded in 2024 by Joey as a response to the lack of colourful, fun, and high-performance running apparel on the market. As a high school teacher and former youth and family case worker, Joey wanted to create a brand that not only met the needs of runners but also gave back to, and was involved with local community groups and charities.

Joey's passion for helping others and living life to the fullest took on new meaning after he was diagnosed with a rare chronic leukemia in 2016 at just 22 years old. Joey was told he may not be able to run again although after three years of adjusting to various treatments and medications, he was able to run once more—a year later completing a marathon surrounded by family and friends.

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Where Performance

Meets Comfort

It was during training for the marathon that discussion was had regarding the lack of visually diverse running apparel that made it easy to spot friends and family in large races such as park runs, fun runs, and marathons. Inspired by this insight, Joey conducted feasibility studies, gathered feedback from early target customers, and began sketching designs for a brand that would fill this gap.

Thus, Wippet was born. For Joey, running is a celebration, a source of joy, and an opportunity to connect with others. With Wippet, he wanted to create running gear that reflects this spirit—gear that’s as vibrant and fun as the running community itself. Happy running!

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Our Products

High-performance Running apparel

Our products not only help you be seen in those running packs but also serve as highly functional, quality running apparel. With anti-bacterial, odour resistant properties, sweat-wicking dry fit, UPF50+ and ultra-light weight material, Wippet’s shirts allows for a comfortable run throughout. In addition, our socks and caps are the ultimate comfort partner on your run, with multiple features and high-quality simplicity. Whether doing your favourite Park Run, marathon or casual trot in the afternoon, the Wippet running apparel allows for a fantastic run. Our caps and socks also meet the needs of the everyday runner with a range of functional features, comfortable fits and loud designs.