Our Purpose

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Our Purpose

Our purpose at Wippet is to provide fun, functional running apparel to encourage participation and enjoyment in running. Whether you’re a beginner, a social runner that partakes in fun runs and park runs with friends on the weekend or someone that competes in competitive running like marathons and ultramarathons, Wippet provides you with the highest of quality with a hint of happiness.

Running should be fun, inclusive and expressive. What started as a passion project to create eye-catching, high-performance running gear has quickly grown into a movement. At Wippet, we’re more than just a brand — we’re a community built on energy, authenticity, and connection. We design bold, high quality, and functional running apparel that’s made to move with you — whether you’re chasing a PB or just out to enjoy the fresh air. Every product is designed to stand out and make you feel like you belong to something vibrant and exciting.

Our Impact

Wippet adopts the Triple Bottom Line framework to ensure we not only focus on business profits but also people and the planet. Wippet donates 5% of all shirt profits to community groups and charities, ensuring we remain in touch with why Wippet was created and helping to encourage relationships, community, kindness, fun and happiness. Wippet also uses recyclable and sustainable materials in our products and packaging to ensure your favourite products are delivered to you in a sustainable manner. We ensure that the manufacturers we work with are inclusive, pay fairly and uphold Wippet’s key values throughout their facility and business dealings.

Mission Statement

Our mission is to inspire and empower individuals to pursue their own paths to happiness through fun and meaningful products. We are dedicated to creating high-quality, thoughtfully designed running apparel that not only enhances personal performance but also fosters a sense of community and connection. By integrating the joy of movement with a commitment to giving back, we aim to support the well-being of our customers while making a positive impact on the communities we serve. Every purchase contributes to initiatives that uplift and support those in need, reflecting our belief that true happiness flourishes when we run toward our goals and give back to others.